The pilot is based in Gilgil, Nakuru County in Kenya. Nakuru is the fourth largest urban centre in Kenya after Nairobi, Mombasa and Kisumu and also among the fastest growing towns in East Africa. This has led to intensive pressure for urban environmental services such as solid waste management which the county government has been overwhelmed in managing. The town produces approximately 300 tonnes of waste per day with less than 60% being collected.

Project Plan

1. Comprehensive business feasibility plan will be done in the first half of the project
2. Pilot production line will be set up in Gilgil in the first half of the project
3. Product tests will be conducted to maintain quality of products during the second half of the project
4. Pilot sales to launching clients will be done during the second half of the project
5. Knowledge sharing will be done during the last quarter of the project

Target group

We target middle income Kenyans looking for quality but affordable construction materials. Also through the value chain, we target to improve the lives of young people mostly informal waste pickers who are marginalized and mostly looked down upon in the society. Job opportunities will be created through the supply of waste input materials to our company. 40% of all job opportunities will be reserved for women to enhance gender equality.


Project follows FIETS Principle; Financial: Profits from production of new eco-friendly roofing tiles in the Kenyan market. Institutional: Trace will partner with local institutions including county governments and offer a solution to managing municipal waste. Environmental: Over 30 tonnes of post consumer waste will be diverted from the environment. Technology: The implementation of "circular economy" will be used to make use of recycled waste materials. Social: Jobs will be created directly in the manufacturing process and indirectly through supply of waste materials for the production process.

Overview of Goals

To enhance cleaner urban cities, reduce blockage of urban drainage systems clogged by plastic waste and promote job creation in the recycling process in Kenya

Results and indicators

  • Reduced waste pollution in urban cities of Kenya
    • Reduced waste pollution by plastics and glass
    • % of waste diverted
  • Tile producing installations operational
    • Tile producing installations operational
  • Plastic roof tiles produced
    • A pilot production line producing tiles and manholes